Privacy Policy. How Swimplicity handles information.

We may collect information you provide directly, information generated when you use our website or services, and information required to operate sales, onboarding, payment, and fulfillment workflows.

A. Personal and Business Information

• Name, email address, phone number, and company name
• Business details, service area, website URL, ranking position, lead volume, and missed-call information
• Information submitted through forms, surveys, downloads, intake pages, chat, call requests, or support requests
• Payment and billing information when you purchase services, processed through third-party payment providers
• Notes, preferences, onboarding details, call recordings, transcripts, CRM records, and service history where applicable

B. Automatically Collected Information

• IP address, browser type, device type, operating system, and approximate location
• Pages viewed, time spent on pages, referring pages, exit pages, and conversion events
• Cookies, pixels, analytics tags, and similar tracking technologies used to operate and improve the website

C. Messaging and Consent Information

• Phone number, mobile number, and opt-in or opt-out status
• The consent language shown at opt-in, timestamp, source page, form, or campaign
• Message history needed for support, compliance, routing, and do-not-contact preferences

We use information to operate Swimplicity, deliver requested services, improve the customer experience, and support sales, onboarding, fulfillment, reporting, and account management.

• Provide local SEO, Google Business Profile, GEO, AI voice, lead capture, CRM, automation, and related services
• Respond to inquiries, process intake forms, qualify leads, schedule appointments, and manage onboarding
• Create or update records in CRM, automation, payment, calendar, analytics, and support systems
• Send service updates, reminders, follow-up messages, offers, onboarding instructions, and account notifications
• Deliver automated, AI-assisted, AI-generated, prerecorded, or system-generated communications where permitted by law and based on consent
• Analyze website usage, ranking signals, lead flow, and campaign performance
• Protect against fraud, abuse, security threats, nonpayment, or misuse of services
• Comply with legal, accounting, tax, contractual, and compliance obligations

If you opt in through a form, intake page, scheduler, chat, call, service request, or other consent method, Swimplicity and/or the Codexo team may contact you by email, phone call, SMS, MMS, AI-assisted message, artificial voice, system-generated voice, or automated communication where permitted by law.

• Communications may include appointment confirmations, service updates, account notifications, support messages, onboarding steps, marketing messages, and promotional messages where consent is provided
• Message frequency may vary based on your requests, activity, and relationship with Swimplicity
• Message and data rates may apply
• You can opt out of SMS/MMS by replying STOP, and you may receive one final confirmation message
• For help, reply HELP or contact us through the website
• Consent to receive SMS/MMS, automated, prerecorded, or AI-based communications is not a condition of purchase

Swimplicity may share information submitted to us, including contact details, business details, intake responses, service history, lead data, call-related information, and account information, with partners of Swimplicity, implementation partners, referral partners, vendors, service providers, and the Codexo team as needed to operate, fulfill, improve, market, support, or deliver Swimplicity services.

Swimplicity services are directly handled, supported, and processed by the Codexo team. By submitting information to Swimplicity, you understand and agree that Codexo personnel and Codexo-managed systems may access and process that information for Swimplicity operations, fulfillment, automation, support, reporting, and account management.

A. Service Providers

• Website hosting, analytics, CRM, automation, calendar, and support providers
• Payment processors, billing systems, and subscription tools
• SMS/MMS, telephony, AI voice, call recording, transcription, and communication providers
• SEO, content, data enrichment, lead generation, reporting, and implementation providers

B. Partners and Referrals

Swimplicity may share submitted information with selected partners where relevant to your inquiry, service, onboarding, implementation, or requested business outcome. Partner use is subject to applicable law and any additional consent requirements.

C. Legal and Business Transfers

We may disclose information when required by law, legal process, fraud prevention, dispute resolution, collections, business transfers, financing, acquisition, merger, reorganization, or sale of assets.

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent information will not be shared with third parties except as needed to provide messaging services, comply with law, or maintain opt-out and compliance records.

Depending on where you live, you may have rights to access, correct, delete, object to, or restrict certain processing of personal information. You may also opt out of marketing communications.

• Reply STOP to opt out of SMS/MMS messages
• Use unsubscribe links where available for email marketing
• Contact us to request access, correction, deletion, or communication preference changes
• You may request that we stop non-essential calls or marketing communications

We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We may use cookies and similar technologies to operate the website, remember preferences, measure traffic, analyze performance, and improve user experience. You can control cookies through browser settings, but disabling cookies may affect functionality.

We retain information as long as reasonably necessary for business, legal, accounting, compliance, support, fulfillment, dispute-resolution, and recordkeeping purposes. We may retain consent and opt-out records to honor your preferences.

Our website may link to third-party websites. We are not responsible for third-party content or privacy practices.

Swimplicity services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

We may update this Privacy Policy from time to time. Changes are effective when posted. Continued use of the website or services after updates means you accept the updated policy.

Questions about this Privacy Policy can be sent through the Swimplicity contact page or to the Codexo team supporting Swimplicity operations.